Sava Centar 1

At the intersection of Milentije Popovića street and Bulevar Zorana Đinđića, on the green surface of the dividing island, this double-sided display measuring 4.5 x 2.5 meters has been installed.

The immediate vicinity of the Sava Center, as the region's largest congress center, the Hyatt and Crowne Plaza hotels, as well as numerous banks and office buildings, ensures a constant audience for this location.

The face we call Sava Center 1 addresses everyone who comes from the direction of the highway and the Staro sajmiste and heads towards the depths of New Belgrade.