Terazije tunnel
At the place where the traffic momentarily dives under the Terazije plateau, this landmark display in the dimension of 12 x 3m was placed. All traffic going from the direction of Novi Beogad and Zemun to the city center, using the Terazije tunnel, or using Prizrenska street to go further along the Bulevar Kralja Aleksandra or Slavija square - passes "through" it.
The immediate vicinity of the largest public transport stop/turnaround in this part of the city, the MC Donalds restaurant, the Zeleni Venac open-air market and many cafes and retailers ensure the constant presence of a large number of walkers - so the exposure of the broadcasted content is maximum.